You post a photo. Your cousin in Berlin reads the caption in German. Your friend in Tokio in Japanese. The Basque-speaking neighbor in her own language. And all without writing three versions of the caption, jumping to Instagram, or hunting for anyone in another app. That's Latidos by KAIXO: a social network that understands the people you want to share with don't always speak your language, and that living between five apps isn't living.
What Latidos are
A Latido is a post inside KAIXO. It can be a photo, a video, a carousel of several images, or just text with an opinion. You upload it from your channel — the personal or professional space you create yourself inside the app — and it appears in the Latidos tab of whoever follows you, automatically translated into each person's language.
There are two types:
- Permanent Latidos. They stay on your channel like an Instagram post or a tweet. Anyone who follows you can see them, leave a heart, comment.
- Stories. Like Instagram's but ephemeral: 24 hours and they delete themselves. Ideal for "I'm at this place", "look what happened", "today's news".
The point: one post, 15 languages at once
This is the difference that changes everything. On any traditional social network, if you have friends or customers in several countries, your dilemma is: either you post only in your language and half your people don't get it, or you post three times with three different captions so everyone understands, or you use English as the lowest common denominator (and it sounds cold).
On Latidos you post once, in your language, and the app translates the text into the remaining 14 in the moment. Each follower receives it directly in theirs. Neither you nor they do anything extra. That's the central KAIXO promise applied to the social network.
How to post a Latido
- Latidos tab on the bottom bar. The first time it auto-creates your personal channel with your name and photo.
- Post button. Choose whether it's a permanent Latido or a Story.
- Add the photo/video (gallery or camera), write an optional caption and pick visibility: public (anyone can discover it) or subscribers only.
- Tag interests (music, food, travel, sports…). This helps people who don't follow you yet but share those interests find you.
- Publish. Done. Translation to other languages happens in the background and appears automatically for each follower.
Tip: for vertical 9:16 videos (1080×1920), the screen looks full without black bars. If you record with the Latido camera itself, you already capture in the right format.
Sharing without leaving KAIXO
Now comes the part where KAIXO breaks away from the competition. When you see a Latido you like, the things you can do without leaving the app:
- Forward to a one-to-one chat. To your sister, a friend: "look at this". It arrives as a clean card with the preview and a "view channel" button so they can subscribe if interested.
- Forward to a group. The family group, the school friends group, the work colleagues group. Same flow, no copying links.
- Invite to follow the whole channel. If you find an interesting channel, one tap sends it as an invitation to the people or groups you pick. Anyone who taps "Follow" subscribes directly.
- Comment inside the app without going to a different tab. Comments are translated too: you write in Spanish, the channel creator reads in their language, other commenters too.
- React with a heart, like-style. Same as any social network.
- Move to chat with the creator (if they have direct contact enabled). For a business, that means going from "viewing the latido" to "asking them something right away" with no friction.
Compare it to the usual choreography: see something on Instagram → screenshot → open WhatsApp → send the photo → "wait, I wanted you to follow them too" → search the profile → copy link → send again. Five apps open, two minutes lost. On KAIXO it's one tap.
For personal profiles
If you just want to share your day-to-day with family and friends spread around the world:
- Your personal channel is public or private as you wish. Private = only subscribers you accept can see it.
- Each Latido inherits that visibility, or you can make it more restrictive individually.
- Your followers are who you accept, not algorithmic suggested contacts. No automatic "friends of friends".
- No ad profiling. We don't sell your data, you don't get ads based on what you tap. If KAIXO recommends content, it's because it matches the interests you declared — not from hidden inference.
For professional profiles (business channels)
If you run a business, a personal brand, a creative project, an event:
- Free business channel with verification, basic metrics, direct contact enabled.
- Direct conversion. Each Latido can carry a contact button that opens chat, a form or both. Whoever sees the post can ask you instantly without going through external DMs.
- Automatic international audience. Since each follower reads it in their language, you reach far beyond your country. Especially useful for businesses in tourist areas (Pamplona during San Fermín, Barcelona, Seville, cities with international inflow).
- Boost (optional, paid). If you want to reach people who don't yet follow you, you can pay so your Latido appears in discovery for people with matching interests in other cities. No tricks: budget you set, no auto-renewal.
- Integrated CRM (Impulsa). If a person contacts you after seeing a Latido, they end up in your lead list inside the app — without having to move data to Notion or Excel.
Differences from Instagram, TikTok and friends
Honestly: the big networks have things Latidos doesn't (AR filters, mass virality, audience in the billions). But they also have things many users don't want:
- Manipulative algorithm. The big networks maximize screen time — not what you want to see. On Latidos, the feed prioritizes the channels you follow. If something new interests you, it comes clearly marked as "discover", not camouflaged.
- No infinite scroll designed to hook you. When you reach the end of the latest Latidos, you reach the end. No junk appears to keep you there.
- No invasive ad profiling. We don't read your DMs or your latidos to sell profiles to advertisers.
- No separation between social network and messaging. On Instagram you chat through clunky DMs, you can't make decent video calls, there are no real groups. On KAIXO, anything you do with a channel, you can also do with that same person in 1:1 chat, group, call, video call.
- Native multilingual. The most distinctive thing. The big networks offer a clunky "see translation" button that breaks the rhythm. Here each person sees the content directly in theirs.
Cases where Latidos shines
- International families. Kids in Germany, parents in Spain, cousins in Mexico. One post reaches everyone in their language. Birthday photo, everyone sees the caption in theirs.
- Small local businesses with tourist clientele. Pintxos of the day, special hours, events. Each tourist reads it in their language without asking.
- Specialized content creators. A travel blog, recipes, sports. The language barrier disappears — you no longer need to translate your feed each time to reach other countries.
- Cultural or linguistic communities. Immigrant associations, minority-language speaker networks (Basque, Catalan, Galician). They can share content in their language knowing they don't exclude anyone who doesn't speak it — KAIXO translates.
- One-off events. Weddings, conferences, festivals with attendees from several countries. Create a channel for the event, everyone follows it, everyone keeps up live with what's happening.
Privacy and languages
15 languages: Spanish, English, French, German, Portuguese, Italian, Basque, Chinese, Japanese, Arabic, Hindi, Russian, Korean, Turkish and Indonesian. Same list as the rest of KAIXO.
Privacy: your private Latidos are only seen by your subscribers. Translation happens at each reader's request, not stored permanently. Full policy.
Comments can be disabled. Each Latido lets you close comments individually. Useful when you post something personal and prefer not to get replies.
Get started
If you already have KAIXO installed, Latidos is on the bottom tab with the pulse icon. Your personal channel already exists — you just have to tap publish on your first Latido.
If you're setting up a business channel, in channel creation pick the "business" type and the direct contact, metrics and boost options switch on.
FAQ
Is it paid? No, Latidos are free both for personal profiles and basic business channels. The premium plan adds more boost capacity, advanced metrics and moderation tools.
How many followers can I have? No limit. You can have 5 or 5,000.
What if I want to leave and delete everything? You close your channel from Settings and the Latidos are deleted. Your followers no longer see the channel.
How does discovery work? If you declare interests in your profile ("food", "music", "travel"), KAIXO shows you public Latidos from channels tagged with those same interests. No opaque algorithm — criteria are explicit and editable.
Can I follow a channel without it following me back? Yes. Follower relationships are asymmetric like Twitter/Instagram, not like Facebook.
Are there ads? Yes, but clearly tagged as "Sponsored". They come from business channels paying for boost. No external Google Ads or Facebook ads.